Golf Wang is an apparel brand started by Los Angeles based rapper Tyler, the creator. The brand is currently present on only two social media channels, Instagram and Tumblr. It has a widget to both channels on the store website. Along with the social media channels there is also a widget for their app, Golf Media. Golf Wang is also connected to Wolf Gang or Odd Future, a hip hop collective started by Tyler and his friends. The name of the brand is a play on the the group name Wolf Gang. The official name for the group is Odd Future Wolf Gang Kill Them All but it’s normally shortened to Odd Future and abbreviated to OFWGKTA. The group itself is present all over multiple social media platforms with a wide range of accounts both official and fan accounts. On these other accounts they mostly post about the artists but also occasionally post about the brand. All the artists also have their own personal social media accounts where they sometimes post about the brand. The brand gives of a very chill and carefree vibe the clothes are brightly colored and have a very casual and comfortable feel. Tyler wanted to create something he would like to wear so the brand target market are young people like Tyler who aren’t afraid to do what they want without caring about the judgment of others.
On the brands Instagram they post a lot of lookbook photos showing off their seasonal collections, flyers for up coming events, and photos from their past events like the recent Golf fashion show. On the brands Tumblr they post pictures of young people just being young and having fun. The people in the photos are all skating, at amusement parks, partying with friends and while wearing Golf clothes. They seem to publish content on their Instagram more often than their Tumblr with significantly fewer posts. Overall I really like the brand’s image and everything they stand for. Their social media is a great way to get their message across but I feel like they need to do more with it. Personally, I’m a fan of Tyler and Odd Future so I’ve been following the brand for a while. I love his music and I think he’s a great inspiration for young people everywhere. With his fun, carefree attitude and how he has already created so much for himself and his fans at the young age of twenty five from music, a TV show, an annual carnival, and now this clothing line. Tyler’s brand and his message is something young people need in this day and age and it needs to be shared through social media platforms to inspire more youth and show them that there are like minded people out there.
Golf Wang SWOT analysis
- Strength- They have a great image. They do good work with influencers.
- Weakness- They don’t really engage with their customers through social media
- Opportunities- They should branch out other social platforms to reach a broader audience. They should also reach out to people who are unaware of Tyler and odd future but would still like the brand and apparel.
- Threats- They should be wary of bigger named brands with a similar image trying to compete with them for customers.